sustainability
GOTS certified
We sell GOTS certified goods. GOTS is short for the Global Organic Textile Standard. This international quality standard guarantees that textiles have at least 70% organic materials and are produced in an environmentally, ethically and socially responsible manner. The label takes the complete supply chain and production processes into account, from harvesting the cotton to the final product.
This is a label that we hold in high regard as its holistic approach perfectly matches our sustainable values.
OEKO-TEX® certified
STANDARD 100 by OEKO-TEX® is a globally standardised, independent testing and certification system for textile raw materials, intermediate and end products at all processing stages, including accessory materials.
Recycled materials are a bit more complex to certify than virgin ones due to their previous life. That's why, within the STANDARD 100 by OEKO-TEX® framework, recycled materials are assessed differently.
This standard ensures textiles don't contain any harmful substances and that an effective quality management system in place.
All fabrics are thoroughly tested to make sure they are safe for a little baby's sensitive skin.
FSC® certified
The label is given to products that are made from wood with a Forest Stewardship Council (FSC) certification. The FSC® label guarantees zero deforestation, supports the change from preservation to conservation, ensures fair wages and working conditions, and protects community rights.
A perfect fit with our vision of securing our playground.
clevercare.info
To help families care for their products and our planet, we became a Ginetex member and Clevercare.info Ambassador. We add the clevercare.info symbol on all our textile items, alongside the standard washing instructions. This guides families on how to extend the lifespan of their textile products while taking care of our planet. More information can be found on: https://clevercare.info/
SDG Pioneer
We're proud to be recognised as an SDG Pioneer by the United Nations. This recognition highlights businesses that actively contribute to the Sustainable Development Goals: a global plan to create a better and more sustainable future. For us, it’s a motivation to keep making thoughtful choices throughout our collections. From materials and packaging to long-lasting designs families can enjoy day after day.
own labels
organic cotton
We use organic cotton for our nursery and towel range. It's more planet-friendly than conventional cottons as it doesn't use synthetic chemicals such as fertilisers and pesticides and consumes less water.
silicone
Our silicone tableware, silicone-wooden newborn toys, bath toys and nightlights are made from 100% food-grade silicone. This material is great for use in the kitchen: it doesn't break and is safe to use in the microwave, dishwasher, freezer and oven. Even with intensive use, our tableware will stay in good shape and can easily be passed down to little brothers, sisters or friends. Also for our toys this is a very safe and soft material that complies with all European safety standards.
Silicone is more durable than most plastics. It's resistant to weathering, UV, and ozone exposure, which allows it to maintain its properties and performance over a long period.
(Based on "Silicone vs Plastic Report by Sustainable Review.)
recycled polyester
We use recycled polyester for our cheerful animals bibs range instead of virgin polyester in order to minimise plastic waste and provide a more sustainable alternative. In fact, recycled polyester reduces CO2 emissions by 32% compared with virgin polyester.
(Based on Recycled Textile Fibres and Textile Recycling study by FOEN CH.)
recycled cotton
We use recycled cotton in our backpacks as an alternative to conventional cotton. This helps to reduce cotton waste, water consumption and the overall environmental impact.
(Based on the Sustainability Report by RecoverTM© Textile Systems.)
stainless steel
We use stainless steel in our bottles, food jars and lunch boxes as it offers a more durable alternative to plastic. It reduces plastic waste, has a very long lifecycle and can be endlessly recycled. In fact, 85% of all stainless steel is already recycled.
(Based on Comprehensive Multilevel Cycle of Stainless Steel study by B.K. Reck.)
reusable PP
We use reusable PP in our lunch boxes and snack boxes. A PP lunch box generally offsets its environmental impact compared to single-use packaging after about 10–20 uses.