why bring Trixie to your shop

discover the perks of working with Trixie

At Trixie, we believe that infinite imagination creates the better ​playground of tomorrow. We bring this belief to life with colourful animal friends and playful, smart & high-quality essentials for little ones from 0 to 6 years old.

Ready to bring that world of imagination to your store?

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why families love Trixie

Trixie backpack Mr. Lion

a strong & recognisable brand

infinite imagination

Trixie is a well-loved brand that’s known for its unique animal friends that spark imagination and vibrant colours that appeal to both children and parents. Families instantly recognise Trixie and return to complete their set.

From comforting essentials for newborns to cheerful bottles and backpacks for preschoolers, our colourful animal friends grow along with children. They become trusted companions, joining little ones in their daily adventures.

Trixie mealtime essentials Mr. Dino

loved by little ones, chosen by grown-ups

smart & child-driven design

Our in-house designers bring our animal friends to life in unique products. We always start from the child’s perspective. Is it easy to open or hold? Is it fun to use? Does it spark imagination?​

Our designs find the sweet spot between what children want and need to grow and what parents value. Functionality, safety, ease of use, durability and aesthetics are built in from the start.​

Trixie backpack mrs. Cat & mrs. Butterfly

quality & sustainability you can trust

made to last

Building the better playground of tomorrow starts with protecting our planet today and empowering the future generations. This commitment is at the heart of everything we do and recognised through our SDG Pioneer label, aligned with the UN’s Sustainable Development Goals.

Families seeking long-lasting products feel right at home with Trixie. We only use durable, high-quality materials so our products can be loved, reused and passed on.

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Trixie essentials across key moments of childhood

Trixie 500ml bottle mrs cat
school & adventure
Trixie mealtime set Mr. Dino
mealtime
Trixie wooden ice cream truck
playtime
Trixie bedtime Mr. Lion
bed & bath

why you’ll love working with us

Trixie office teamday

a strong organisation behind the scenes

We’ve been creating smiles for over 15 years, and we’re now active in 50+ countries. Behind the scenes, you’ll find a driven, dedicated team that’s here to make your experience as joyful and easy as possible.

Trixie in Harrods

a standout in-store presence

Trixie products pop on shelves thanks to their bold colours, cheerful animal friends and playful functionality. We also support your sales with eye-catching POS materials such as displays, window packs, visuals and more.

Trixie hooded towel Mr. Lion

marketing & content support

You’ll get access to a complete marketing toolkit:

  • A full image bank with lifestyle images, product shots and videos
  • Ready-to-use seasonal and thematic campaign content
  • Social media assets

Excited to bring Trixie to your shop?

Join our growing community of retailers who love sparking imagination with Trixie. Click the button below and we’ll reach out to you to get started.

become a retailer