discover the perks of working with Trixie
why bring Trixie to your shop
At Trixie, we believe that infinite imagination creates the better playground of tomorrow. We bring this belief to life with colourful animal friends and playful, smart & high-quality essentials for little ones from 0 to 6 years old.
Ready to bring that world of imagination to your store?
why families love Trixie
a strong & recognisable brand
infinite imagination
Trixie is a well-loved brand that’s known for its unique animal friends that spark imagination and vibrant colours that appeal to both children and parents. Families instantly recognise Trixie and return to complete their set.
From comforting essentials for newborns to cheerful bottles and backpacks for preschoolers, our colourful animal friends grow along with children. They become trusted companions, joining little ones in their daily adventures.
loved by little ones, chosen by grown-ups
smart & child-driven design
Our in-house designers bring our animal friends to life in unique products. We always start from the child’s perspective. Is it easy to open or hold? Is it fun to use? Does it spark imagination?
Our designs find the sweet spot between what children want and need to grow and what parents value. Functionality, safety, ease of use, durability and aesthetics are built in from the start.
quality & sustainability you can trust
made to last
Building the better playground of tomorrow starts with protecting our planet today and empowering the future generations. This commitment is at the heart of everything we do and recognised through our SDG Pioneer label, aligned with the UN’s Sustainable Development Goals.
Families seeking long-lasting products feel right at home with Trixie. We only use durable, high-quality materials so our products can be loved, reused and passed on.
Trixie essentials across key moments of childhood
school & adventure
mealtime
play
bed & bath
why you’ll love working with us
a strong organisation behind the scenes
We’ve been creating smiles for over 15 years, and we’re now active in 50+ countries. Behind the scenes, you’ll find a driven, dedicated team that’s here to make your experience as joyful and easy as possible.
a standout in-store presence
Trixie products pop on shelves thanks to their bold colours, cheerful animal friends and playful functionality. We also support your sales with eye-catching POS materials such as displays, window packs, visuals and more.
marketing & content support
You’ll get access to a complete marketing toolkit:
- A full image bank with lifestyle images, product shots and videos
- Ready-to-use seasonal and thematic campaign content
- Social media assets
excited to bring Trixie to your shop?
Join our growing community of retailers who love sparking imagination with Trixie. Click the button below and we’ll reach out to you to get started.