OUR JOURNEY TOWARDS A
SUSTAINABLE PLAYGROUND
#secureourplayground
OUR JOURNEY TOWARDS A
Our engagements for an inifinite playground
The world is our playground and we want to make sure children can enjoy it to the fullest for many years to come. We believe responsible choices need to be made now in order to ensure a healthy future for our children. To give our children this future, a profound respect for the planet is crucial. We have set out a broad vision to do our part in securing the playground of children for many generations to come. This holistic approach is reflected in various areas.
Learn all about our efforts below and join us in our journey towards securing our playground!
OUR VISION
Trixie's promise
You can find Trixie's HQ in a tiny country in the heart of Europe, Belgium. The gate to infinite imagination. A place where an entire team works very hard to create our world full of creativity and imagination. A place where sustainability is put central in the broad sense of the word.
We aim to inspire children's imagination. Through fun and play, children will develop a creative and open minded look at the world. This broad mindset will help kids and their parents to develop a sustainable reflex in life.
By creating an inspiring workplace, based on the company's CROWD values, we build sustainable relationships with all the Trixie members. We surround ourselves with partners that share our vision on sustainability and also do their part in securing our children's playground.
The productoffer also reflects our sustainable approach. We create a durable productrange with products that are longlasting and useful. We create timeless, seasonless & high quality products that fulfill a clear need of parents and/or children.
Thanks to this holistic approach, Trixie guarantees a world of imagination, filled with sustainable and qualitative products that will appeal to both children and parents. By choosing Trixie, you invest in our engagement to build a better planet and to create infinite imagination all around the world.
Every day our great team works together to build our world of imagination. The sustainable approach and care for people and planet is also implemented on the workplace. The team is known as the Trixie CROWD, an acronym that beautifully summarizes what we find important when working together. Our CROWD stands for Creativity, Respect, Open Minded, Work/Life balance and Drive.
Creativity takes up an important place. When it comes to designing or problem solving, we tend to approach situations with a creative mind set. As this is an important value we want to carry out to children and their parents, it is inherent to our workplace and team as well. Respect is put central. Towards each other, towards the planet and everyone we work with, a respectful attitude is of utmost importance to our team. We keep on open mind set and value a good work-life balance, which results in a positive vibe in the team and a lot of fun on and off work.
Last but not least, the Trixie team has the drive to make a change. The ambition within everyone of us to build our universe filled with imagination is contagious and uplifting. Self development is very much encouraged by the complete team. Everyone is given the chance to discover their strengths, take up new responsibilities and grow.
This makes our workplace a wonderful playground of our own, with a solid foundation and sustainable approach towards each other and our vision.
Our ecological reflex is also noticable at the office. The entire Trixie-Crowd commits to making the most ecological choices in the everyday life.
The world of Trixie consists of a broad range of products. As we aim to develop in a durable manner, we choose to launch new products in a yearly cycle in stead of every season. Seasonal developments, like you often see in the fashion industry, encourage a consumption culture we prefer not to stimulate. When designing we choose for a contemporary design that fits today's parents and childrens needs with materials that can easily stand the test of time.
When expanding our product range, we first critically analyze whether the product will actually fulfil the set requirements and functions. Once we are convinced the product will contribute to young family's lives, the development is continued with a
clear focus on timeless design and durability in materials and packaging. This results in a responsible product range of high quality products that can be passed down to siblings or friends for generations to come.
Go to Our Environment and read everything about our sustainable materials used for our broad productrange or check out our favorite highlighted cases to discover concrete examples of our design and product approach.
OUR COMMUNITY
The Trixie community concerns all the partners that help us build our world full of imagination. In order to obtain our set out goals, we highly value a good relationship with all our trusted partners throughout the complete organisation. We surround ourselves with partners that share our values.
After defining which products will be added to our range, we take to our trusted suppliers for the realisation of the projects. When a project asks for a new set of skills and expertise, we start the search for a new partner. In order for us to call a product sustainable, our partners should invest in the same values as us; environmentally and socially. We therefore follow a thorough and strict selection procedure.
We thoroughly scan the potential supplier on working conditions, social management, supply chain and environmental engagement. Each design is our very own. We look for partners that share our creative, sustainable mindset and are willing to go the extra mile, so together we can develop products that perfectly match our universe of imagination.
A sustainable approach also means building long term relationships. We focus on longlasting cooperations with our suppliers. We call on a regular basis and often visit them to stay connected. We believe investing in long term relationships with our partners helps to achieve our set out goals. By working together closely for a long period of time, products and processes can continuously be streamlined and optimized.
Also for the logistic side, we team up with a partner that matches our vision of a sustainable approach for people and planet.
Our logistics partner highly values its employees, making it their priority to provide the right tools and training so that our employees can always work in the safest conditions. They also work together with specialised partners to introduce multiple integration programs and offer jobs to people with a distance to the labour market.
Also in terms of care for the planet, our logistics partner steps up to take its responsibility. They partner up with WeForest to help maintain and regrow the nature lost in the past. In order to reduce their footprint to the minimum, all the buildings are equipped with a total of 7.400 solar panels that generate up to 2.220 kwp of electricity every day. We could not be more proud to have a partner that steps up on so many levels to secure our playground.
We want to take our customers with us on our journey towards securing our playground! As we are learning more and more about sustainability, we want to share this knowledge with you so together we can do our part in building a bright future for our (grand)children.
Many of our products have specific labels. These labels point out certain aspects of products that contribute to a more sustainable design. We are happy to share the 'what' and 'why' behind these labels, so you know what you are investing in when choosing a labelled product.
We believe that by sharing this knowledge we hope to help and inspire people to make concious choices and invest in product that build a
better future for children and grandchildren. We therefore also invest in creative campaigns on social channels, newsletters and many more to spread the message as wide as possible and reach as many retailers and consumers as we can.
Another important topic is the care for products. By taking care of products in the right way, you can prolong the lifespan of a product substantially. We therefore make sure that we inform our retailers and consumers about how to optimize the care for our products, so they can enjoy them to the fullest and pass them down to siblings or friends.
We have gathered all our tips & tricks for you.
OUR ENVIRONMENT
A very important part of designing a product concerns the material. In the search of the right material, you need to take many aspects into account. Each type of product has different demands when it comes to the material. The material needs to the best suitable choice for the age group and for fulfilling the functions of the product for a long period of time, while also taking into account the sustainable impact of the material. It is a process of carefully balancing out all the material aspects to determine which material is used.
When it comes to our nursery range, we find it important to have a natural material, that feels soft and comfortable, but is also strong enough to withstand the many washings without a loss of quality. Therefore, we use high quality organic cotton as much as possible. We pay extra attention to products that come into close contact with baby's and childrens skin. All our underwear & clothing fabrics are GOTS-certified and OEKO-tex 100 certified. This means you can rest assured that these items do not contain any harmful substances. On top of that, the fabric is incredibly soft! We literally aim to create a safe haven for your newborn.
Also in our world of toys, material choices also take up an important roll. We are determined to always search the best possible option for children and the planet. The little ones can enjoy a range of animals friends and teethers made from 100% natural rubber.
These fun friends fulfill their purpose of being the perfect entertainment for babies as teethers and bath toys.
They highly support the development of all senses as their fun shape, texture and soft touch give newborns and babies a lot to discover with both their mouth and hands. The material is perfect for this young age group as it is 100% natural, very light and soft. All items are carefully handpainted with water based paints which are totally harmless for babies.
To cuddle without any care, we brought our animals to live in a cuddly plush range made from organic cotton with a recycled polyester filling in their tummies. The perfect little friend for children as their cuddles are free from any harmful substances. The recycled filling is the ultimate way to close the loop and reuse in stead of making more waste. When it comes to the cardboard range and wooden toys, all items bear the Forest Stewardship Council (FSC) certification. The FSC label guarantees that forestry is practiced in an environmentally responsible manner. It ensures that the wood can be traced back to forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable. The ink used on the cardboard range is made from soy. All paints used for the wooden toys are water-based and therefore safe for children and the environment.
Another important aspect is the packaging of our products. In order to keep our playground as green as possible, we try to reduce packaging to the minimum. It is important to recognise the key role that packaging plays. The goal of packaging is to protect a valuable product, making sure it enters the shops without any damage and can be taken home by consumers in perfect shape. In our sustainability strategy, we try to meet this important function with minimal resources and environmental impact.
We therefore aim to protect our products by packing them in compostable packaging in stead of regular plastic packaging, so no dirt can reach the product when being shipped from supplier to our warehouse and from our warehouse to the shops.
In the shops we make sure the products are nicely presented and hold all the important information, while limiting the packaging to a minimum. We have removed all plastic packaging for instore products and work with hangtags and cardboard to share information about the product.
Transport also takes up an important part in the sustainability challenge. We aim to produce close to our resources. This way we can reduce a significant part of transport.
The organisation of bulk products is carefully managed so we can combine as many orders as possible. When finished products are being shipped to our warehouse, they are gathered in transport to maximize the efficiency. Once arrived at our logistic partner, our products are ready to discover the world!
To also optimize the transport to our retailers, we make sure orders are smartly combined, so only efficiently filled boxes leave the warehouse. Our logistics partner greatly helps us in improving this matter day by day.
Do you have more questions?
Consider all of us as your Trixie family. Doubts, questions, clarifications?
Ask us anything you would ask your family.
We aim to give you a clear and honest answer to all of your questions.